Multi-Location Auto Lead Capture System
Centralized speed-to-lead and inventory inquiry pipeline across 4 dealership locations
Average time to book a showroom test drive reduced to hours
Higher show-up rate on scheduled appraisal visits
Processed seamlessly every single month
The Client & Context
MotorCraft struggled with leads falling through the cracks across 4 regional branches. We centralized their digital touchpoints into a unified CRM with automated vehicle availability checks.
Where The System Was Leaking Revenue
Vehicle inquiries from CarGurus, Autotrader, and their own site were handled by separate teams using disconnected spreadsheets.
How Simplixflow Solved It
We integrated all inventory feeds into a unified CRM, assigned leads via intelligent dealership round-robin, and triggered instantaneous SMS video walkarounds from the assigned sales consultant.
Architecture & Flow Touchpoints:
- Multi-portal API sync (AutoTrader, CarGurus, Facebook Marketplace)
- Location-aware lead assignment with salesperson scheduling matrix
- Automated video walkaround delivery via MMS within 3 minutes
- Digital trade-in appraisal workflow syncing with vehicle valuation APIs
"Our sales reps now have every lead in their pocket with vehicle history attached. We're winning car buyers before our competitors even open their emails."
Project Snapshot
Ecosystem Stack
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