Full-Funnel Paid Ads & Conversion Tracking
Multi-platform Meta & Google Ads rebuild that slashed cost-per-lead by 38% in 60 days
Cost per qualified lead dropped from $280 to $173
Higher lead qualification translated to more signed cases
Zero drop-off from client-side ad blockers
The Client & Context
Sterling & Associates was spending $280 per personal injury consultation lead with a high percentage of unqualified inquiries. We restructured their Google Ads search structure and introduced server-side tracking.
Where The System Was Leaking Revenue
Browser tracking blockers and iOS 14.5+ privacy updates meant Google and Meta algorithms were bidding blind on low-quality conversions.
How Simplixflow Solved It
We installed Server-Side Conversion API (CAPI), audited negative keyword lists, and built dedicated qualifying funnels with conditional logic that filtered out non-viable claims before booking the attorney's calendar.
Architecture & Flow Touchpoints:
- Server-side tracking container relaying verified offline case valuations
- Algorithmic value-based smart bidding focusing on high-settlement cases
- Dynamic call tracking with source and keyword whisper messaging
- Automated lead disqualification routing preventing attorney calendar clutter
"Our intake staff used to waste half their day disqualifying leads. Now every booked consultation is pre-vetted and our cost per acquisition is down substantially."
Project Snapshot
Ecosystem Stack
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